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Cowship mark
Case study · Shared boats and campervans

How Cowship uses Feedbank

Pay Cowship with Feedbank →

Co-own a boat or a campervan with a few others, with the calendar and the costs handled.

The moment it loses people

A member books once, meets the calendar rules, and does not book again.

The pattern

Insight: structured answers to act on

The hub files every answer by topic and screen, and the model names the core reasons behind them.

The trade

Gives: Membership fees waived for a month per accepted loop

Asks: Five questions on booking and sharing

The door, live at /pay/cowship
Cowship's door on a phone: Pay Cowship with Feedbank, what you get, what you give, and the button to start the first loop
The hub, as every brand's team sees it
The hub: accepted answers this month, answers that need a reply, credits issued, topic filters and the first answers

Planbrand's workspace, with answers in it. Cowship's hub has the same screens, filed under Booking, Sharing rules, Costs and Leaving.

The weekly loop

Five questions on booking, sharing rules, costs. Every answer is scored for how specific it is; a complaint earns what a compliment earns.

  1. 1What did you try to book, and what stopped you or slowed you down?
  2. 2Which sharing rule felt unfair, and in what situation?
  3. 3What cost surprised you on the statement?
  4. 4What would make you book a second time?
  5. 5What did you have to agree with the other owners outside the app?

What Cowship learns

  • Which calendar rules push members away
  • Where costs surprise
  • What is agreed outside the app
At the moment of leaving

Anyone who stops gets three exit questions: what made you stop, what would have kept you, what did you expect. Scored like any answer, credited, and read first by the Insights model.

This page describes Cowship's setup on Feedbank. Figures appear only where the brand has published them.