Fresh-roasted coffee by subscription, with a different roaster each month.
The second box arrives and the subscription is paused before the third.
Retention: feedback in exchange for access
Access in exchange for answers: the trial or the product keeps going as long as the answers do.
Gives: A free bag per accepted loop
Asks: Five questions about the last box
Planbrand's workspace, with answers in it. Brumah's hub has the same screens, filed under The last box, Grind and brewing, Delivery and Leaving.
The weekly loop
Five questions on the last box, grind and brewing, delivery. Every answer is scored for how specific it is; a complaint earns what a compliment earns.
- 1Which coffee from the last box did you finish first, and which is still open?
- 2How did you brew it, and did the grind suit that?
- 3What did the delivery day do to your week?
- 4What would you want in the next box that was not in this one?
- 5Why did you pause, or what would make you?
What Brumah learns
- Which roasts get finished
- Grind mismatches by brew method
- Why pauses happen after box two
Anyone who stops gets three exit questions: what made you stop, what would have kept you, what did you expect. Scored like any answer, credited, and read first by the Insights model.
This page describes Brumah's setup on Feedbank. Figures appear only where the brand has published them.