Grill and smoke kits with the rub, the wood and the method, delivered for the weekend.
The first kit is cooked; the second is never ordered.
Retention: feedback in exchange for access
Access in exchange for answers: the trial or the product keeps going as long as the answers do.
Gives: A free kit per two accepted loops
Asks: Five questions after each cook
Planbrand's workspace, with answers in it. Grized's hub has the same screens, filed under The cook, The method card, Ordering and Leaving.
The weekly loop
Five questions on the cook, the method card, ordering. Every answer is scored for how specific it is; a complaint earns what a compliment earns.
- 1What went differently from the method card, and at which step?
- 2Which part of the kit was missing or too much?
- 3Who did you cook for, and what did they say?
- 4What would you want in the next kit?
- 5What stopped you ordering again, or what would?
What Grized learns
- Where the method card is wrong
- What is missing from the kit
- Why second orders do not happen
Anyone who stops gets three exit questions: what made you stop, what would have kept you, what did you expect. Scored like any answer, credited, and read first by the Insights model.
This page describes Grized's setup on Feedbank. Figures appear only where the brand has published them.