← All case studies
Hairspex mark
Case study · Salon booking and stock

How Hairspex uses Feedbank

Pay Hairspex with Feedbank →

Bookings, stylists and product stock for independent salons.

The moment it loses people

A salon owner sets up the diary, then keeps using the paper one beside it.

The pattern

Retention: feedback in exchange for access

Access in exchange for answers: the trial or the product keeps going as long as the answers do.

The trade

Gives: The salon plan free for a month per accepted loop

Asks: Five questions from the front desk

The door, live at /pay/hairspex
Hairspex's door on a phone: Pay Hairspex with Feedbank, what you get, what you give, and the button to start the first loop
The hub, as every brand's team sees it
The hub: accepted answers this month, answers that need a reply, credits issued, topic filters and the first answers

Planbrand's workspace, with answers in it. Hairspex's hub has the same screens, filed under The diary, Stock, Reminders and Leaving.

The weekly loop

Five questions on the diary, stock, reminders. Every answer is scored for how specific it is; a complaint earns what a compliment earns.

  1. 1What did you write in the paper diary this week that you could not put here?
  2. 2Which stock count was wrong, and how did you notice?
  3. 3Which reminder did a client mention, and which one did they complain about?
  4. 4What takes longer here than on paper?
  5. 5What would make you throw the paper diary away?

What Hairspex learns

  • What the paper diary still does better
  • Where stock counts drift
  • Which reminders clients notice
At the moment of leaving

Anyone who stops gets three exit questions: what made you stop, what would have kept you, what did you expect. Scored like any answer, credited, and read first by the Insights model.

This page describes Hairspex's setup on Feedbank. Figures appear only where the brand has published them.