← All case studies
Unconstand mark
Case study · Routine coaching

How Unconstand uses Feedbank

Pay Unconstand with Feedbank →

Daily routines built from small steps, with a coach who checks in.

The moment it loses people

Day nine: the streak breaks and the app is not opened again.

The pattern

Retention: feedback in exchange for access

Access in exchange for answers: the trial or the product keeps going as long as the answers do.

The trade

Gives: Coaching free for a month per accepted loop

Asks: Five questions on the week

The door, live at /pay/unconstand
Unconstand's door on a phone: Pay Unconstand with Feedbank, what you get, what you give, and the button to start the first loop
The hub, as every brand's team sees it
The hub: accepted answers this month, answers that need a reply, credits issued, topic filters and the first answers

Planbrand's workspace, with answers in it. Unconstand's hub has the same screens, filed under The routine, Check-ins, Breaks and Leaving.

The weekly loop

Five questions on the routine, check-ins, breaks. Every answer is scored for how specific it is; a complaint earns what a compliment earns.

  1. 1Which step did you skip most this week, and at what time of day?
  2. 2What did the coach's check-in do, and what should it have done?
  3. 3What broke the streak, and what happened the day after?
  4. 4What would make the routine fit a bad week?
  5. 5Which step would you remove?

What Unconstand learns

  • Which steps break first
  • What a check-in should say
  • How to survive a broken streak
At the moment of leaving

Anyone who stops gets three exit questions: what made you stop, what would have kept you, what did you expect. Scored like any answer, credited, and read first by the Insights model.

This page describes Unconstand's setup on Feedbank. Figures appear only where the brand has published them.

← SerceryPay Unconstand with Feedbank →UpsideStar →