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Wanteen mark
Case study · Pocket money and chores

How Wanteen uses Feedbank

Pay Wanteen with Feedbank →

Pocket money, chores and saving goals for teens, with a parent's view.

The moment it loses people

The teen sets up a goal, the parent does not fund it, and both stop opening the app.

The pattern

Retention: feedback in exchange for access

Access in exchange for answers: the trial or the product keeps going as long as the answers do.

The trade

Gives: The family plan free for a month per accepted loop

Asks: Five questions, two from the teen and three from the parent

The door, live at /pay/wanteen
Wanteen's door on a phone: Pay Wanteen with Feedbank, what you get, what you give, and the button to start the first loop
The hub, as every brand's team sees it
The hub: accepted answers this month, answers that need a reply, credits issued, topic filters and the first answers

Planbrand's workspace, with answers in it. Wanteen's hub has the same screens, filed under Goals, Chores, The parent view and Leaving.

The weekly loop

Five questions on goals, chores, the parent view. Every answer is scored for how specific it is; a complaint earns what a compliment earns.

  1. 1What goal did you set, and what happened to it?
  2. 2Which chore did you do that was not counted?
  3. 3What did the parent view show you that you did not want to see, or wanted and did not?
  4. 4What did you argue about that the app could have settled?
  5. 5What would make the goal get funded?

What Wanteen learns

  • Why goals go unfunded
  • What chores go uncounted
  • What the parent view should settle
At the moment of leaving

Anyone who stops gets three exit questions: what made you stop, what would have kept you, what did you expect. Scored like any answer, credited, and read first by the Insights model.

This page describes Wanteen's setup on Feedbank. Figures appear only where the brand has published them.