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WestBrooke mark
Case study · Estate agency

How WestBrooke uses Feedbank

Pay WestBrooke with Feedbank →

An estate agency with an online valuation and a seller's dashboard.

The moment it loses people

A seller gets the online valuation and instructs another agent.

The pattern

Insight: structured answers to act on

The hub files every answer by topic and screen, and the model names the core reasons behind them.

The trade

Gives: A free professional photo set for sellers who answer

Asks: Five questions after the valuation

The door, live at /pay/westbrooke
WestBrooke's door on a phone: Pay WestBrooke with Feedbank, what you get, what you give, and the button to start the first loop
The hub, as every brand's team sees it
The hub: accepted answers this month, answers that need a reply, credits issued, topic filters and the first answers

Planbrand's workspace, with answers in it. WestBrooke's hub has the same screens, filed under The valuation, Instructing, The dashboard and Leaving.

The weekly loop

Five questions on the valuation, instructing, the dashboard. Every answer is scored for how specific it is; a complaint earns what a compliment earns.

  1. 1What did the valuation say that you did not expect?
  2. 2What did the other agents say or offer that we did not?
  3. 3What did you look for on the dashboard before deciding?
  4. 4What would have made you instruct us the same day?
  5. 5What did you want to ask that there was no place to ask?

What WestBrooke learns

  • What the valuation gets wrong
  • What competitors offer
  • What a seller needs before instructing
At the moment of leaving

Anyone who stops gets three exit questions: what made you stop, what would have kept you, what did you expect. Scored like any answer, credited, and read first by the Insights model.

This page describes WestBrooke's setup on Feedbank. Figures appear only where the brand has published them.

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