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Bowelly mark
Case study · Gut-health tracking

How Bowelly uses Feedbank

Pay Bowelly with Feedbank →

Meals, symptoms and patterns, so people can see what their gut reacts to.

The moment it loses people

Logging stops on day four, before any pattern can appear.

The pattern

Insight: structured answers to act on

The hub files every answer by topic and screen, and the model names the core reasons behind them.

The trade

Gives: Premium for a month per accepted loop

Asks: Five questions on the first week of logging

The door, live at /pay/bowelly
Bowelly's door on a phone: Pay Bowelly with Feedbank, what you get, what you give, and the button to start the first loop
The hub, as every brand's team sees it
The hub: accepted answers this month, answers that need a reply, credits issued, topic filters and the first answers

Planbrand's workspace, with answers in it. Bowelly's hub has the same screens, filed under Logging, Patterns, Privacy and Leaving.

The weekly loop

Five questions on logging, patterns, privacy. Every answer is scored for how specific it is; a complaint earns what a compliment earns.

  1. 1What made logging a meal slower than you expected?
  2. 2What pattern did you hope to see by now, and what have you seen?
  3. 3Which reminder helped, and which one did you turn off?
  4. 4What would you need to see to keep logging for a month?
  5. 5What did you not log, and why?

What Bowelly learns

  • Why logging stops on day four
  • Which reminders are kept
  • What people expect a pattern to look like
At the moment of leaving

Anyone who stops gets three exit questions: what made you stop, what would have kept you, what did you expect. Scored like any answer, credited, and read first by the Insights model.

This page describes Bowelly's setup on Feedbank. Figures appear only where the brand has published them.