Weekly meal plans with a shopping list, built around what people already cook.
The first plan is followed for three days, then abandoned.
Retention: feedback in exchange for access
Access in exchange for answers: the trial or the product keeps going as long as the answers do.
Gives: Premium for a month per accepted loop
Asks: Five questions after each week
Planbrand's workspace, with answers in it. Healties's hub has the same screens, filed under The plan, The shopping list, Swaps and Leaving.
The weekly loop
Five questions on the plan, the shopping list, swaps. Every answer is scored for how specific it is; a complaint earns what a compliment earns.
- 1Which meal did you skip this week, and what did you cook instead?
- 2What was on the shopping list that you already had, or did not need?
- 3Which swap did you make, and did it work?
- 4What would make next week's plan fit your week?
- 5What did the plan assume about you that is not true?
What Healties learns
- Which meals are skipped and why
- Where the shopping list is wrong
- What the plan assumes wrongly
Anyone who stops gets three exit questions: what made you stop, what would have kept you, what did you expect. Scored like any answer, credited, and read first by the Insights model.
This page describes Healties's setup on Feedbank. Figures appear only where the brand has published them.