Table bookings, events and a cocktail menu that changes weekly, for one bar.
A guest books once through the site and books the next time by phone.
Insight: structured answers to act on
The hub files every answer by topic and screen, and the model names the core reasons behind them.
Gives: A free cocktail per accepted loop, on the next visit
Asks: Five questions after a visit
Planbrand's workspace, with answers in it. Hepzibar's hub has the same screens, filed under Booking, The menu, Events and Leaving.
The weekly loop
Five questions on booking, the menu, events. Every answer is scored for how specific it is; a complaint earns what a compliment earns.
- 1What made you book online this time, and what would make you call instead?
- 2Which cocktail did you order, and what did you almost order?
- 3What did you expect from the event listing that was not there?
- 4What did you look for on the menu page on your phone?
- 5What would bring you back on a weeknight?
What Hepzibar learns
- Why guests go back to the phone
- Which menu lines sell
- What the event page is missing
Anyone who stops gets three exit questions: what made you stop, what would have kept you, what did you expect. Scored like any answer, credited, and read first by the Insights model.
This page describes Hepzibar's setup on Feedbank. Figures appear only where the brand has published them.