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Homelly mark
Case study · Home maintenance planner

How Homelly uses Feedbank

Pay Homelly with Feedbank →

Reminders and records for everything a home needs doing, from the boiler to the gutters.

The moment it loses people

Tasks pile up unticked and the app is muted.

The pattern

Retention: feedback in exchange for access

Access in exchange for answers: the trial or the product keeps going as long as the answers do.

The trade

Gives: Premium for a month per accepted loop

Asks: Five questions on the first month of reminders

The door, live at /pay/homelly
Homelly's door on a phone: Pay Homelly with Feedbank, what you get, what you give, and the button to start the first loop
The hub, as every brand's team sees it
The hub: accepted answers this month, answers that need a reply, credits issued, topic filters and the first answers

Planbrand's workspace, with answers in it. Homelly's hub has the same screens, filed under Reminders, Records, Tradespeople and Leaving.

The weekly loop

Five questions on reminders, records, tradespeople. Every answer is scored for how specific it is; a complaint earns what a compliment earns.

  1. 1Which reminder was wrong for your home, and what should it have said?
  2. 2What did you do this month that the app did not know about?
  3. 3Which record did you look up, and did you find it?
  4. 4What made you mute it, or what would?
  5. 5What would you want it to arrange for you, not just remind you?

What Homelly learns

  • Which reminders are wrong
  • What homes do that the app cannot see
  • The line between reminding and arranging
At the moment of leaving

Anyone who stops gets three exit questions: what made you stop, what would have kept you, what did you expect. Scored like any answer, credited, and read first by the Insights model.

This page describes Homelly's setup on Feedbank. Figures appear only where the brand has published them.