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Hollary mark
Case study · Company measurement

How Hollary uses Feedbank

Pay Hollary with Feedbank →

Measures the company, not the people: one honest score of how a business is running.

The moment it loses people

A founder runs the first measurement, reads the score, and does not run a second.

The pattern

Insight: structured answers to act on

The hub files every answer by topic and screen, and the model names the core reasons behind them.

The trade

Gives: Quarterly measurements free for the first year

Asks: Five questions after each report

The door, live at /pay/hollary
Hollary's door on a phone: Pay Hollary with Feedbank, what you get, what you give, and the button to start the first loop
The hub, as every brand's team sees it
The hub: accepted answers this month, answers that need a reply, credits issued, topic filters and the first answers

Planbrand's workspace, with answers in it. Hollary's hub has the same screens, filed under The score, The report, What to do next and Leaving.

The weekly loop

Five questions on the score, the report, what to do next. Every answer is scored for how specific it is; a complaint earns what a compliment earns.

  1. 1Which line of the report did you read twice, and why?
  2. 2What did the score make you want to change first?
  3. 3What did you expect the report to say that it did not?
  4. 4Who did you show the report to, and what did they ask?
  5. 5What would make you run the next measurement?

What Hollary learns

  • Which parts of the report land and which are skipped
  • What founders actually change after reading
  • Why second runs do not happen
At the moment of leaving

Anyone who stops gets three exit questions: what made you stop, what would have kept you, what did you expect. Scored like any answer, credited, and read first by the Insights model.

This page describes Hollary's setup on Feedbank. Figures appear only where the brand has published them.