A curated box of toys for the child's age, swapped each month.
The first box is loved; the second is wrong for the child.
Retention: feedback in exchange for access
Access in exchange for answers: the trial or the product keeps going as long as the answers do.
Gives: A free extra toy per accepted loop
Asks: Five questions from the parent after each box
Planbrand's workspace, with answers in it. Huntoys's hub has the same screens, filed under The box, The child, Returns and Leaving.
The weekly loop
Five questions on the box, the child, returns. Every answer is scored for how specific it is; a complaint earns what a compliment earns.
- 1Which toy was played with most, and which not at all?
- 2What is your child into this month that the box missed?
- 3What was hard about the return?
- 4What age or stage would you say your child is at now, in your words?
- 5What would you want in the next box?
What Huntoys learns
- Which toys land by age
- What curation misses
- Where returns hurt
Anyone who stops gets three exit questions: what made you stop, what would have kept you, what did you expect. Scored like any answer, credited, and read first by the Insights model.
This page describes Huntoys's setup on Feedbank. Figures appear only where the brand has published them.