Brand sites, forms and a CRM for small businesses, with Pro at £39 a month.
The three-month trial ends and most workspaces never add a card.
Insight: structured answers to act on
The hub files every answer by topic and screen, and the model names the core reasons behind them.
Gives: Pro for a month, then a week per accepted loop
Asks: Five questions a week on pricing, onboarding and the editor
Planbrand's workspace, with answers in it. Planbrand's hub has the same screens, filed under Pricing, Onboarding, The editor and Leaving.
The weekly loop
Five questions on pricing, onboarding, the editor. Every answer is scored for how specific it is; a complaint earns what a compliment earns.
- 1Where on the pricing page did you hesitate, and what were you trying to work out?
- 2What was the first thing you tried to do after signing up, and where did it slow down?
- 3Describe the last page you built: what took longest, and why?
- 4Which control did you look for and not find, and where did you look?
- 5What almost made you stop using it, and what kept you?
What Planbrand learns
- Why trials lapse, in the words of the people who lapse
- Which editor controls are looked for and not found
- What the £39 is compared against before the card decision
Anyone who stops gets three exit questions: what made you stop, what would have kept you, what did you expect. Scored like any answer, credited, and read first by the Insights model.
This page describes Planbrand's setup on Feedbank. Figures appear only where the brand has published them.